Advertiser Overview

 

The System is an Internet Marketing Tool the use of which enables Advertisers to selectively deliver Promotional Offers to targeted savers via the saver's PC. Using the System's inbuilt (but optional) Viewing Tools a saver, who has registered to use the System, may view Promotional Offers even when their PC is "off-line".

Use of the System allows Advertisers to define and implement Promotional Campaigns which target their Promotional Offers to savers living in pre-defined areas. The definition of these areas can be based on various parameters from post-code information through to town, county and country information and can be further defined by telephone code information, TV viewing region etc. In addition, demographic filtering can be added to the Promotional Campaign parameters (e.g. Age Group, Gender etc) to ensure only selected saver Groups receive specific Promotional Offers.

How does it work?

• Advertisers register to use the System on a Free of Charge basis.
• Once registered, Advertisers utilise the System's Design Canvas Tool to develop Promotional Offers in respect of their products and/or services.
• Promotional Offers are incorporated into Promotional Campaigns which target the Promotional Offers at certain geographic and/or demographic groupings of the community.
• In defining a Promotional Campaign, Advertisers incorporate parameters such as promotion start-date & duration, number of Promotional Offer prints, geographic targeting and demographic filtering to ensure that only the targeted audience receives the Promotional Offer.
• savers who have registered to use the System are able to view these Promotional Offers using the System's Viewings Tools.
• On identifying a Promotional Offer of interest the Saver downloads and prints a Coupon version of the Promotional Offer which can be redeemed (in accordance with the relevant T&C's) at the Advertiser's place of business.
• When a Coupon is downloaded by a Saver a financial transaction is triggered between the Advertiser and the System.
• The financial transaction consists of a Fee being paid by the Advertiser in return for which the Advertiser receives the demographic information of those Savers who have printed the Coupon.
• Transfer of information is conducted in accordance with current Data Protection legislation enabling the Advertiser to communicate similar Offers to the Saver at a later date
• Payment of the Fee is effected in accordance with the Advertiser's registration details and stated payment preference - either by Direct Debit or Credit/Debit Card (or by negotiation via BACS transfer).
• The Saver is always able to quickly and easily Opt-Out of the System should they so choose.
• To learn how to create Promotional Offers and plan Promotional Campaigns refer to the relevant help sections.